Marketing - Brand Strategy Internship

About Unite Wings Educational Confederation

Unite Wings Educational Confederation is a progressive Section 8 company. We are an omni-directional youth leadership institute focused on skill and leadership development.

Our Mission: To develop the next generation of India's leaders by providing accessible, high-impact training in essential leadership, professional, and life skills.

Position Overview

· Position: Marketing Intern — Brand Strategy, Communication & Partnerships

· Duration: 45 days (6 weeks, ~8 hours/day immersive program)

· Mode: Hybrid/Remote (structured full-day learning, application, and live deliverables)

· Compensation: Unpaid (with comprehensive learning, certification, and networking opportunities)

· Cohort Size: 30–60 participants, working in balanced teams of 3–5

· Program Structure: Learn → Apply → Ship → Reflect → Iterate model with portfolio-grade deliverables and live impact projects

Key Responsibilities & Deliverables

Brand Strategy & Positioning

• Conduct competitive mapping of categories, players, and pricing bands in Indian markets.
  Draft sharp positioning statements and proof matrices for multiple audiences (students, colleges, CSR, employers).

• Develop brand tone of voice (TOV) systems and reusable narrative tiles.

Communication Architecture & Content Systems

• Build editorial playbooks across LinkedIn, email, and community channels.

• Create and maintain a structured story bank and caselet library.
  Develop an 8-week editorial calendar with production SOPs for consistent publishing.

Partnerships & Ecosystem Building

• Identify and profile ideal partner organizations (universities, startups, NGOs, CSR arms).

• Create value-exchange canvases and partnership outreach packs (emails, decks, one-pagers).

• Design and test pilot partnership initiatives with measurable outcomes.

PR, Community & Events

• Draft PR narratives, press kits, and journalist pitches.

• Develop community activation plans (rituals, engagement mechanisms, safety protocols).

• Organize and execute flagship events such as Campus Roadshows or CSR Demo Days.

Measurement, Ethics & Leadership

• Design brand health dashboards with leading and lagging indicators.

• Conduct ethics and risk reviews of communications (bias, accessibility, consent).

• Write executive-ready decision memos to recommend strategic priorities.

Capstone & Real-World Impact

• Build and launch a live brand narrative and partnership GTM initiative.

• Create launch assets (mini-site, PR note, social posts, AMA sessions).

• Deliver an 8-minute Demo Day presentation with a published portfolio site.

Required Profile & Qualifications

Educational Background

• Minimum: Pursuing or completed Bachelor’s degree in Marketing, Business, Communication, Media Studies, or related fields

• Preferred: MBA in Marketing/Strategy, PGDM, or equivalent qualifications

Core Competencies

• Research & Analysis: Ability to study markets, categories, and consumer insights.

• Communication: Strong written and verbal skills in English and Hindi.

• Creative Thinking: Skilled at developing campaigns, narratives, and community initiatives.

• Strategic Orientation: Ability to align brand strategy with partnerships and growth.

• Tech Savviness: Comfort with tools like Google Workspace, Notion, Figma, Sheets/Data Studio.

Behavioral Attributes

• Leadership Potential: Ability to lead mini-projects and collaborate cross-functionally.

• Adaptability: Thrive in fast-paced, evolving startup-style environments.

• Cultural Sensitivity: Understanding of Indian youth, tier-2/3 contexts, and diversity.

• Ethical Standards: Commitment to accuracy, consent, and integrity in communication.

• Growth Mindset: Openness to feedback, iteration, and continuous improvement.

Technical Skills

• Proficiency in Microsoft Office Suite / Google Workspace.

• Familiarity with digital design & publishing tools (Canva, Figma, MIRO/FigJam).

• Experience with dashboards (Google Data Studio, Sheets).

• Basic understanding of AI-assisted research and editorial tools.

Preferred Experience

• Prior internships in marketing, PR, brand communication, or partnerships.

• Exposure to startup ecosystems, NGO campaigns, or CSR collaborations.

• Involvement in campus leadership, student clubs, or community building.

• Work samples (campaigns, content, decks, case studies) will be valued.

Learning Outcomes & Development Opportunities

Professional Skills

• Master brand positioning and narrative architecture.

• Build hands-on skills in PR, partnerships, content strategy, and event design.

• Learn stakeholder engagement and executive-level presentation skills.

Industry Knowledge

• Deep exposure to Indian brand case studies (Amul, Zomato, Tata, Zerodha).

• Knowledge of CSR collaborations, university partnerships, and creator ecosystems.

• Understanding of earned-first communication and community building.

Career Development

• Certification: Comprehensive completion certificate.

• Portfolio Development: Publish a portfolio-ready body of work.

• Networking: Access to mentors, industry experts, and alumni network.

• Mentorship: One-on-one guidance from senior brand and partnership professionals.

• Future Opportunities: Fast-track for fellowships, consulting projects, and referrals.

Application Requirements

Mandatory Documents

• Resume/CV highlighting relevant skills and projects.

• Portfolio/Work Samples (if available).

Assessment Process

1. Application Screening (resume/portfolio review)

2. Online Assessment (marketing fundamentals & case questions)

3. Interview (communication, creativity, cultural fit)

4. Reference Check (academic or professional referee)

Additional Requirements

• Commitment to full-time engagement (6 weeks, ~8 hours/day).

• Access to reliable internet and laptop.

• Fluency in English and Hindi.

• NDA & confidentiality agreement.

Benefits & Incentives

Learning Benefits

• Structured mentorship and guest lectures.

• Access to case banks, PR/media lists, and outreach templates.

• AI and tech-integration workshops.

Professional Development

• 360° leadership feedback and coaching.

• Live project experience with portfolio-grade deliverables.

• Career counseling and resume support.

Recognition & Awards

• Outstanding performer awards across tracks.

• LinkedIn recommendations from Unite Wings leadership.

• Lifetime membership in alumni & referral networks.

Post-Internship Opportunities

• Paid consulting/project roles with Unite Wings.

• Opportunity to serve as mentor for future cohorts.

• Job referrals to partner organizations.

How to Apply

Application Deadline: Rolling basis (positions filled as suitable candidates are identified)

Fill the form at: https://forms.gle/CDPhEjShcRcAweUK6

Submission Process

• Application Deadline: Rolling basis (positions filled as suitable candidates are identified)

• Apply via form: [Insert Google Form link]

• Email Application: internships@unitewings.com

• Subject Line: "Marketing Intern Application – [Your Name]"

• File Naming Convention: "YourName_DocumentType" (e.g., "RiyaSharma_Resume")

Selection Timeline:

• Application Review: 7 days

• Assessment & Interview: 14 days

• Final Decision: 21 days

• Program Start: Rolling cohorts each month

Contact Information

• HR Team: hr@unitewings.com

• Program Coordinator: internships@unitewings.com

• General Inquiries: hello@unitewings.com

⚡ Note: This is an unpaid internship designed for learning, skill-building, and real-world exposure. While there is no monetary compensation, the mentorship, certification, and live impact projects provide substantial long-term career value.